HOW TO START DIGITAL MARKETING FOR YOUR BUSINESS? Home » How to start digital marketing for your business?

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Having an institutional or commercial website, as well as profiles for your company on social networks are already great steps towards your success on the internet. Now, in order to make these channels really bring the desired return, the next step is to understand and discover how to start digital marketing for your business .

If you still don’t know what online marketing is, it is a set of actions and strategies in the virtual environment, which converge in a pre-established marketing objective. Its main differentials, to the detriment of traditional marketing, are the ease of measuring the results, the scalability and the reach of the right audience – which enables a considerable increase in sales. This makes this strategy much more assertive, flexible and accessible than traditional marketing.

Since the 1992s, with the release of the internet for personal and commercial use, online marketing has grown substantially. It is a highly important strategy, and its main functions are to promote and launch products, services and concepts, as well as consolidate brands or companies in the market. Thus, acting through the internet to achieve your marketing objectives is what we call having a digital presence .

Ahead, you will know a little more about what this strategy is and also how to start digital marketing for your company . Continue reading and check it out!

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Digital marketing gains more and more space

Key benefits of digital marketing

How to start digital marketing in your company

Website creation

Website optimization

Virtual stores

Social networks

Digital marketing gains more and more space

Today, online marketing represents one of the most important ways of promoting brands, services and products, through the tools available on the internet. In recent years, internet marketing has been gaining more and more space in business budgets.

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Thus, institutions have invested more in campaigns of this kind and also in the creation of internal departments for this purpose. All this in order to manage the correct online marketing strategies, in search of the success of the enterprise also on the network.

Key benefits of digital marketing

With the increasing use of the internet by the population, starting your company’s digital presence is fundamental, nowadays. That is, being present digitally is synonymous with ensuring that your services, products and brand are available to your customers or potential customers, 24 hours a day, 7 days a week and 365 days a year (366, in leap years!).

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Just to get an idea of ​​the breadth of this, a survey conducted in 2019 showed that around 70% of the Brazilian population accesses the internet. Therefore, the expansion of the web around the world is clear.

Performing outreach actions on the internet, such as starting digital marketing for your company, can provide many advantages. Know the main benefits of this strategy:

promote your brand, products and services;

make your business more accessible to customers, regardless of geographic restrictions;

transmit seriousness and credibility to those interested in purchasing their products and services;

provide an open channel for relationships with your client portfolio;

attract the right audience for your business;

boost your sales considerably.

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How to start digital marketing in your company

Today, there are companies that specialize in making your business relevant on the web: digital marketing agencies . These companies act in the development of strategies, so that you can enhance your digital presence and reach your audience, through the internet. Now find out about the main resources that agencies use to put this strategy into practice.

Website creation

To do a good online marketing planning, the first step is to rely on the creation of websites . After all, having a website can be the missing gateway for your potential customers to find your brand on the internet.

A good website must convey credibility, be modern and easy to navigate. In addition, it must offer quality content, to meet the information needs of the user who is interested in your company and the services or products you offer.

Your website must also be responsive, that is, adapt to any screen size, so that navigation is not impaired. Creating a responsive website is fundamental, nowadays, if we think that, today, almost 90% of internet users use their smartphones to surf the web.

Also read our post on how to create a professional website and shoot ahead of your competition

Website optimization

In order to create a good website, in addition to the features already mentioned, it must be visible to users on search engines, such as Google, Yahoo, Bing, etc. For you to better understand what it is about, imagine the following situation …

When a customer is looking for solutions to a problem he is experiencing, but does not yet know a specific company that can help him, he is likely to do a search on the search engines, to find results that meet what he wants. This search is made by means of keywords, that is, terms with which he believes his objective is related.

If he wants, for example, to find a company that makes the website for his company, but does not know which one to hire, he will possibly search for the term “website creation” in the search engine. Among the options that arise as a result, he chooses one or a few to click on and learn more about the company.

The big question here is: generally, people just click on the first options that appear in the results. Therefore, in order for your website to reach the top of the results and have greater chances of being clicked, it is necessary to optimize your website ( SEO ). This work aims to make it better ranked by search engines and win the top positions.

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Virtual stores

Online shopping has been growing year after year. Therefore, counting on the creation of a virtual store is the possibility of having your business always open, so that your client can visit you, wherever he is. This can be critical to your company’s success.

Social networks

The growth of social networks has become frightening. With this, the marketing carried out through them also grew, in the same proportion. In recent years, much of the companies’ investment in online advertising has gone to social networks. This growth was mainly due to the possibility of serving targeted ads. This resulted in increased bets on online marketing and improved marketing results.

As we have seen, being present on the web is a must, nowadays. Who is not seen on the internet, does not have so much credibility and ends up being left behind, in a matter of public reach, before the competition on the internet.

Now that you know how to start digital marketing for your company , take the opportunity to boost your online presence, also knowing the best digital marketing tips for you to build your strategy without complications. Good studies and success!