Payment for the number of users and payment for the space consumed. Just for what is needed.
The Cloud is that flexible, contrary to the traditional software sales model. Now small companies can have the same applications as large ones. Simple, if the company is large it will contract temporary licenses for 200 users and if it is small for 4, when they want to reduce or expand the Cloud, it allows it with total ease.
The applications are neither big nor small. Companies can have resources adapted to their needs at all times, peaks in the use of programs are no longer a problem, not depending on hardware is considered a blessing by many entrepreneurs.
Pay-per-use is undoubtedly one of the greatest advantages of Cloud Computing.
This philosophy is proving so devastating that it is changing the foundations of the software market. Traditional software or server distributors are in the midst of an identity crisis.
The reality is that nobody is clear about how the model is going to evolve. Neither the Cloud companies themselves nor the distributors.
For a distribution company it is impossible to continue as before. You cannot sell a product in person, with the visit of commercials who make demonstrations, if just out the door, someone from the company itself finds a similar product online at a much better price and that is flexible at the time to hire the necessary resources.
A good analogy could be the evolution of airline ticket sales. In the end, the travel websites won out over the agencies, which although they have not ceased to exist, have a marginal presence in the sector. The agencies have been for those travelers of a certain age who do not handle the web very well. In addition, you only have to go to an agency and you will see that the agent does the same thing you would do, search in a search engine.
There will continue to be commercials selling servers and licenses for a while.
Make no mistake with the Travel Agencies example above. It is not the same to acquire a plane ticket and a Hotel reservation than a software for the company.
The “trust” factor is much more important when purchasing a program, if that program is in the Cloud it is like something ethereal and causes doubts and initial fear. Cloud? what is that? Age and cultural factors play a role in all of this.
An application or system sold in person increases its price by up to 600%. Thats the reality. That’s what it costs for someone to visit the company and give the software reviewer confidence. Travel websites do not pay premises on the streets, nor do people who advise or search for plane tickets on the Internet for us, they can reduce costs by saving these expenses that they do not have. Cloud applications do it in a similar way to these travel websites.
There are conflicts and conflicting concepts. As Elon Musk says, people trust the known despite the existence of much better alternatives.
We have thousands of companies that understand that cloud storage is what Dropbox or Drive offers them, acquire and use them, despite compromising privacy, breaking the law, and not being functional in business environments. Regardless of the prestige of the guarantees offered by the products in the Cloud, what is known is automatically trusted. It is as if we were only going to the cinema to see the typical American crappy movies, those that have been advertised even on the bus shelters.
There are really alternatives and developers who are focusing on professional applications, but once something is known, it is not sought. Failure to search and misinformation create the environment for face-to-face sales to continue to function.
The most direct way to overcome the barrier of trust today, let us not doubt it, is the face-to-face sale, which on the other hand, is really the only asset that software distributors have left to continue placing their non-Cloud products .